Our Story
Athar was born out of a deep love and connection to our roots. We are two siblings of Moroccan heritage, and our journey began with a desire to share our childhood memories of Morocco through the lens of our matured perspectives.
Our mission is to capture the essence of Moroccan culture through style. Every piece we create is a tribute to the craftsmanship of Moroccan’s artisan and sewing industries.
At Athar, we believe in the power of the finest quality that transcend trends. Our collections are about creating timeless but exclusive staples that make a unique statement.
The name 'Athar' - meaning to leave a trace or effect behind - in Arabic, reflects our mission. This philosophy is woven into the very fabric of our brand on the back of every piece. A subtle yet powerful reminder of our legacy.
We invite you to be a part of our journey and wear Athar with pride, carrying forward the legacy of Moroccan artistry and culture. Together, we can leave a lasting mark.