Our Story
Athar was born out of a deep love and connection to our roots. We are two siblings of Moroccan heritage, and our journey began with a desire to share our childhood memories of Morocco through the lens of our matured perspectives.
Our mission is to capture the essence of Moroccan culture through style. Every piece we create is a tribute to the craftsmanship of Moroccan’s artisan and sewing industries.
At Athar, we believe in the power of the finest quality that transcend trends. Our collections are about creating timeless but exclusive staples that make a unique statement.
The name 'Athar' - meaning to leave a trace or effect behind - in Arabic, reflects our mission. This philosophy is woven into the very fabric of our brand on the back of every piece. A subtle yet powerful reminder of our legacy.
We invite you to be a part of our journey and wear Athar with pride, carrying forward the legacy of Moroccan artistry and culture. Together, we can leave a lasting mark.
FROM YOUR FOUNDERS
'THE BEGINNING'
"This collection represents the heart of our vision: to create timeless pieces that celebrate the beauty of Moroccan artistry while resonating with today’s style. It’s the beginning of a journey we’re thrilled to share with you." - Imaan
"With this first collection, we wanted to honor the essence of Moroccan culture while crafting designs that feel personal, luxurious, and unique. It’s our way of sharing a piece of our heritage with the world." - Adnaan
'A SUMMER IN TANGIER'
"Tangier has always given me a special feeling unlike any other. Even after many visits, it’s a place that I find myself going back to and falling in love each time." - Imaan
"This collection resonates with my childhood memories in Tangier, allowing me to share those moments with you through each piece." - Adnaan
'Echoes of Tangier'
“As I celebrate Athar’s first year, I'm filled with gratitude for the incredible journey and the community that has embraced our vision. This milestone inspires us to continue weaving tradition with modern style, and our new winter collection, is a reflection of that commitment." - Imaan
"Reaching our first anniversary is a moment of pride and reflection. This year has been about bringing our passion to life, and Echoes of Tangier embodies that journey. A collection that captures the heart of Moroccan winters and the timeless beauty of Tangier that continues to inspire us." - Adnaan