

Asilah, Morocco 2025
Embrace the warmth of summer with Athar’s newest collection, crafted from airy fabrics that effortlessly capture the season's ease and elegance. Soft pinks and playful teal hues meet crisp whites and earthy khakis, brightened by vibrant notes of orange and refreshing blues. Each piece artfully embodies Moroccan craftsmanship, blending modesty and contemporary style into a harmonious celebration of sunlit days.
From the Founders
"Every new collection feels like writing another chapter in our story - bridging Moroccan tradition with modern style. With this one, we're moving closer to our vision, a timeless expression that captures our heritage beautifully."
"I’m deeply thankful to everyone for their incredible support and belief in Athar. This collection stays true to our mission of embracing modesty, thoughtfully bringing our cherished Moroccan heritage into today's fashion landscape and laying foundations for our lasting vision."

Your vision, our craft
At Athar, we craft personalized designs for both menswear and womenswear, tailored to your unique preferences and measurements.
From concept to completion, you’re involved every step of the way, ensuring perfect tailoring and unparalleled satisfaction.
Check out our Custom Order page for more information.